Description:
This course will teach you how to create, manage, and optimize effective online advertising campaigns using Twitter. You will learn how to use the Twitter Ads Manager, tools, and features to reach your target audience, achieve your marketing goals, and measure your results. You will also gain hands-on experience by creating your own Twitter Ads account and launching your own campaigns.
Course Objectives:
- Explain the benefits and challenges of online advertising and how Twitter can help you succeed
- Identify the different types of Twitter Ads campaigns and choose the best one for your business
- Set up your Twitter Ads account and navigate the Twitter Ads Manager interface
- Conduct keyword research and create effective ad copy and landing pages that match your keywords and audience intent
- Apply bidding strategies and budget management techniques to optimize your campaign performance
- Use Twitter Ads tools and features to monitor, analyze, and improve your campaign results
- Prepare for the Twitter Ads certification exams and showcase your skills to potential employers or clients
Delivery: Online – Weekdays & Weekends
Duration: 2 Weeks
Pre-requisite:
