Description
This course will teach you how to create, manage, and optimize effective online advertising campaigns using Google Adwords. You will learn how to use the Google Ads platform, tools, and features to reach your target audience, achieve your marketing goals, and measure your results. You will also gain hands-on experience by creating your own Google Ads account and launching your own campaigns.
Course Objectives
- Explain the benefits and challenges of online advertising and how Google Ads can help you succeed
- Identify the different types of Google Ads campaigns and choose the best one for your business
- Set up your Google Ads account and navigate the Google Ads interface
- Conduct keyword research and create effective ad copy and landing pages
- Apply bidding strategies and budget management techniques to optimize your campaign performance
- Use Google Ads tools and features to monitor, analyze, and improve your campaign results
- Prepare for the Google Ads certification exams and showcase your skills to potential employers or clients
Delivery: Online – Weekdays & Weekends
Duration: 1 Month & 2 Weeks
Pre-requisite:
