Description:
This course will teach you how to optimize your website or blog for search engines, such as Google, Bing, and Yahoo, using various SEO tools and techniques. You will learn how to conduct keyword research, competitor analysis, technical SEO, content marketing, link building, and more, to improve your website or blog’s visibility and ranking on search engine result pages (SERPs). You will also learn how to measure and analyze your SEO performance using web analytics and data-driven insights, and how to use SEO best practices and guidelines to avoid penalties and negative SEO.
Course Objectives:
- Explain what SEO is and how it works, its benefits and challenges, and what types of websites or blogs can benefit from it
- Use SEO tools and platforms, such as Google Keyword Planner, Google Search Console, Moz, Ahrefs, etc., to perform SEO tasks and audits
- Use SEO techniques and methods, such as keyword research, competitor analysis, technical SEO, content marketing, link building, etc., to optimize your website or blog for search engines
- Use SEO metrics and key performance indicators (KPIs), such as traffic, ranking, conversions, etc., to measure and improve your SEO results
- Use SEO best practices and guidelines, such as Google’s SEO algorithm updates, to avoid penalties and negative SEO
Delivery: Online – Weekdays & Weekends
Duration: 2 Weeks
Pre-requisite:
