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Search Engine Optimisation (SEO)

Course: Search Engine Optimisation (SEO)

Duration: 2 weeks

Cost: N65,000

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Course Content

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Introduction to Search Engines 9 Topics

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Module Content

0% Complete 0/9 Steps

Search Spiders & Bots

Top Search Engines

Concepts in SEO

SEO Facts 5 Topics

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Module Content

0% Complete 0/5 Steps

How important is SEO today

Search is still the biggest game in town

Importance of being on first page of SERPs

Relationship between SEO and Digital Marketing

Organic vs. Paid Search

Keywords & Entities 4 Topics

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Module Content

0% Complete 0/4 Steps

Keyword Research

Keyword Density

Understanding Entities

Google Artificial Intelligence

On Site Optimisation 11 Topics

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Module Content

0% Complete 0/11 Steps

What is On-site Optimisation?

Elements of SEO

SEO Copywriting

Content Optimisation

Off-site Optimisation 4 Topics

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Module Content

0% Complete 0/4 Steps

Off site factors

Referral links/Backlinks

Blog Guest Posting

Conducting an SEO (Practical Steps) 10 Topics

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Module Content

0% Complete 0/10 Steps

SEO Audit Tools

Conducting Keyword Research

Content Optimization

Setting realistic expectations

Google Analytics - Deciphering your Metrics

Website Indexing

Page speed optimization

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