Description:
This course will introduce you to the fundamentals of digital marketing, the process of promoting products or services using online channels and platforms. You will learn how to use various digital marketing tools and techniques to create and execute effective marketing campaigns that reach and engage your target audience. You will also learn how to measure and optimize your marketing performance using web analytics and data-driven insights.
Course Objectives:
- Explain the concepts and benefits of digital marketing
- Identify and segment your target market and buyer personal
- Develop and implement a digital marketing strategy and plan
- Use different digital marketing channels and platforms, such as websites, social media, email, search engines, and online advertising
- Create and manage engaging and relevant content for your audience
- Optimize your website and landing pages for user experience and conversions
- Apply search engine optimization (SEO) and search engine marketing (SEM) techniques to increase your online visibility and traffic
- Design and run effective email marketing campaigns and newsletters
- Use social media marketing (SMM) and influencer marketing to build your brand awareness and loyalty
- Use online advertising and pay-per-click (PPC) campaigns to generate leads and sales
- Use web analytics and key performance indicators (KPIs) to measure and improve your marketing results
- Use digital marketing tools and software to automate and streamline your marketing processes
Delivery: Online – Weekdays & Weekends
Duration: 4 Months
Pre-requisite:
