Description:
This course will teach you how to create, manage, and optimize effective online advertising campaigns using LinkedIn. You will learn how to use the LinkedIn Ads Manager, tools, and features to reach your target audience, achieve your marketing goals, and measure your results. You will also gain hands-on experience by creating your own LinkedIn Ads account and launching your own campaigns.
Course Objectives:
- Explain the benefits and challenges of online advertising and how LinkedIn can help you succeed
- Identify the different types of LinkedIn Ads campaigns and choose the best one for your business
- Set up your LinkedIn Ads account and navigate the LinkedIn Ads Manager interface
- Conduct audience research and create effective ad creative and landing pages that match your audience’s needs and preferences
- Apply bidding strategies and budget management techniques to optimize your campaign performance
- Use LinkedIn Ads tools and features to monitor, analyze, and improve your campaign results
- Prepare for the LinkedIn Ads certification exams and showcase your skills to potential employers or clients
Delivery: Online – Weekdays & Weekends
Duration: 2 Weeks
Pre-requisite:
